MODIFAST – A TASTIER WAY TO LOSE WEIGHT
Impolin AB markets and distributes Modifast, with a wide range of products for weight reduction and weight control. The brand was launched in Sweden in 1995 and is currently used and recommended by obesity clinics and dieticians across the country.
Impolin AB is in cooperation with the health care sector and several clinics, when it comes to clinical treatment of obesity as well as research related to overweight and obesity. It is also common practice to use Modifast preoperative, before bariatric obesity surgery.
MODIFAST – A RANGE OF POSSIBILITIES
Modifast has a rich and tasty range of products for anyone wanting to control or reduce weight. To hold a range offering freedom of choice and variety is key in the slimming category.
Modifast LCD (Low Calorie Diet) full diet replacement is available as drinks, soups and puddings whereas Modifast meal replacers are available in different kinds of bars and ready to drink products.
MODIFAST – DISTRIBUTION
The products are sold in the pharmacy channel, via the Modifast website (www.modifast.se) as well as through the Modifast customer service hotline (+46 200-24 24 21). Marketing for the brand is targeting partly consumers and partly healthcare and pharmacy personnel.
Through the work on Modifast, Impolin has acquired lots of valuable contacts and competence that can be leveraged in new assignments.